Spring Summer Key Trend - Hyperreal Collage

Written By Alexandra Dobra

One of my favorite parts in the design process is research, moodboard creation and gathering inspiration and this is exactly the first step in building a trend relevant print collection. Here's my take on the SS24/25 key print & color trends. First key trend:

Overview:
A magical world informed by Ai generated visuals. Hyperrealistic scenes, lush botanicals mixed in with hypercolored mythical animals reminiscing of fairy tales or tarot cards.

Prints:
Psychedelic Florals, Photoreal collage mixed with line art drawings and vintage illustration references.

Colors:
Sweet, floral color palette with a vintage 70's twist. Predominating colors are warm yellows, orange, pink and red as accent with a soft lavender counterbalance and of course green for the foliage.

Designers for inspiration: Chufy, Carolina Herrera, Roberto Cavalli, Moschino
Artists for inspiration: John Alcorn, Michaël Cailloux, Jennifer Bain

Alexandra Dobra
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Spring Summer Key Trend - Iridescent Clouds